Our Story
We’ve always loved finding a good deal on Facebook Marketplace. So, when Jacob spotted a teardrop camper while traveling in India with his business partner, Julia, he knew he had to jump on it.
The idea of starting a mobile bar had always been there - a business that could bring a unique, craft-focused experience directly to people’s celebrations. But the question was always, “When?”
With one look at that little camper, we knew: it was time.
When we got home, we got to work. With the help of our community, friends, and family, White Rabbit Traveling Bar was born.
Why “White Rabbit”?
The White Rabbit represents curiosity, the courage to follow the unknown, and embarking on a journey that leads to an entirely new reality.
That’s what this business means to us. We took a leap, followed our curiosity, and created something we couldn’t have imagined before.
Now, we want to bring that same sense of adventure to your celebration. Whether you’re beginning a new chapter, celebrating a milestone, or simply gathering the people you love, we’re here to make the experience memorable.
Because every great journey starts with a little curiosity.
IT ALL STARTED WITH A CAMPER…
The White Rabbit Dream Team
Jacob Velarde - The Bar Expert
Jacob Velarde is an award-winning, nationally recognized bartender and cocktail creator with over 7 years of experience crafting unforgettable cocktails. Originally from Arizona, Jacob brought his Southwestern flair to Charleston in 2023, blending bold Mexican-inspired influences with Lowcountry hospitality.
Known for his creativity and precision behind the bar, Jacob has a seemingly magic talent for pairing unexpected flavors into perfectly balanced drinks.
His go-to drink is the Caipirinha, the classic Brazilian cocktail made with cachaça, fresh lime, sugar, and ice.
Julia Terrell - The Designer
Julia Terrell is an entrepreneur at heart, bringing creativity, vision, and passion to every experience White Rabbit creates. As a teammate and business developer, Julia combines over 10 years of hospitality experience with a background in business and design to deliver events that feel both elevated and personal.
Her eye for aesthetics, attention to detail, and love for creating meaningful experiences help shape the unique atmosphere behind White Rabbit. From concept to execution, Julia is dedicated to building memorable celebrations that encourage connection, curiosity, and a little bit of adventure.